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The Binori, a boutique hotel

Set on the rim of one of the posh areas of Ahmedabad city. Comprised of a multi cuisine restaurant, several Banquets and a Cafe. Individually unique, featuring authentic furnishings and handpicked furniture depicting the Gujarati culture, from festivals and prominent personalities to culture, food and people, Binori is tastefully designed with eclectic artwork from the local artisans. They wanted to convey the same with their digital Strategy and required a personal thouch to their brand's interactions

  • Binori group
  • Hospitality
  • Design, Digital, Content
  • August 16th, 2019
& Social media

As a part of our initial plan of action we made sure that the authentic vibe behind the idea of Binori gets conveyed with each and every post. We made sure our team of photographers keep a constant update on it.

Social Media Strategy

Rooms  +   Restaurant  +   Banquets  +  Cafe
Our primary goals included • Increase brand awareness • Drive traffic to social platforms • Boost brand engagement • Provide social customer service

The idea was to present Binori as an ultimate destination for business & leisure travelers as well as a premium go to for localites. The hotel has 69 luxurious boutique rooms and suits inspired by the culture of Gujarat with modern neutral furnishings, we encorporated the fusion style into our designs as well. Plan events and food festivals to increase walkins which inturn provided us an opportunity to serve our delicasies.

POFO – Creative Agency, Corporate and Portfolio Multi-purpose Template