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A brand is a voice and its services are a souvenir.

Brand Identity Design & Launch

Dr. Ratna Patel approached us with a vision to launch a holistic experience to provide the highest quality of dental care. She wanted to build a cutting-edge dental clinic offering comprehensive dental services to help patients achieve optimal oral health. A brand is not just a logo or a name, but it's the personality and values behind the product that connect with customers on a deeper level. A successful brand launch requires creating a voice that resonates with your core beliefs. On these notes we helped her from inception to the launch of Whiteroot Dental Care.

  • Dr. Ratna Patel
  • Healthcare
  • Brand Design & Launch
  • January, 2021
  • www.whiterootdental.com/
Whiteroot Dental Care
Whiteroot Dental Care
Whiteroot Dental Care
Whiteroot Dental Care
Whiteroot Dental Care
Whiteroot Dental Care
Creating a visual representation of a brand that communicates its unique personality, values, and characteristics to the target audience.

Overall, brand identity design is an iterative process that requires collaboration between the brand's stakeholders and us. It's essential to create a brand identity that is memorable, recognizable, and aligns with the brand's overall message and purpose.
The logo is often the most prominent design element in a brand identity. Then comes the color palette that can evoke the emotions of trust, excellence, and care. Imagery and tone of voice are also crucial to conveying the brand's message and values to the clients.

Whiteroot
logo whiteroot
At Whiteroot Dental Care, patients can expect a warm and welcoming environment where they can relax and feel at ease during their dental appointments. Conveying this message was the most challenging part of the project. It involved developing a cohesive set of design elements such as logo, typography, color palette, imagery, and tone of voice that came together to create a recognizable and memorable brand identity.
Whiteroot
whiteroot
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